product manager


Product managers are a vital part of the product development process. They are involved in defining what features will be included in the product, how they will work, and who will use them. It’s an important role that can make or break a company’s success, so it pays to know what you’re getting into before starting on your career path. While most products have one person dedicated to this task, some companies assign all of their engineers with some level of product management responsibility as well. This article aims to help you understand precisely what this job entails and give you some ideas about how best to get started.

What is a product manager?

A product manager is an individual that manages the development of a product or service. Different responsibilities fall to product managers, including managing resources, providing guidance and direction for growth, developing marketing strategies for their products and services, and performing research on the competition. Product managers have a great deal of influence on the company and its products.

Product managers are often found in larger companies, as they have to handle the responsibilities that come with being a manager. In smaller organizations or startups, product management is typically split between different roles, such as business analyst and developer.

Key Product Manager Responsibilities

A Product Manager is responsible for the overall development of a product from conception to launch. They will develop a product strategy, set a roadmap of features and timelines, and work closely with designers and engineers to meet the needs of their users.

Product managers are responsible for managing operations to increase user growth by following sound marketing strategies that encourage purchase intent through content marketing, social media engagement, promotion tactics, and other types of digital advertising. Understanding how their audience reacts to different products can optimize pricing structures to maximize revenue while maintaining profits.

Product managers are responsible for building an efficient, effective team to ensure that their product is completed on time and with high quality. They will manage the hiring process as well as the overall direction of the organization.

Parts of the Product Manager Role

product manager

Product Specialist

Product Specialists are responsible for maintaining all of the Product Manager’s tasks. They are in charge of communicating with stakeholders, creating marketing plans, and ensuring that all necessary data is maintained.

Business Specialist

Business Specialists are responsible for creating the marketing plans needed to promote a product. They must be able to create marketing campaigns and do market research to determine what types of products would sell best.

What are some of the Top Skills for a Product Manager?

Communication Skills

Product Managers must be able to communicate effectively with the market audience and internal stakeholders. Whether it be with the market audience or internal stakeholders, they must have this skill. If someone does not have this skill, then they are less likely to succeed in this role.

Creative Thinking

Product Managers must have a creative mindset to develop new ideas for products or marketing campaigns that will sell well within their industry.

Interpersonal Skills

To be successful at selling products, one must know how to work with others regularly. It can be hard for some people who are introverted because they don’t like being around others. However, being able to work with other people is very important for Product Managers.

Strategic Thinking

This skill is essential for any business because it allows a company to be successful in the long run by making strategic decisions that are based on current market trends and customer demands.

Critical Thinking

Product Managers must be able to think critically and evaluate their ideas for products. They need to do this in order to make sure that they are making the right decisions for their company.

Analytical Skills

Product Managers need to have good analytical skills in order to look at numbers, graphs, charts, etc. so that they can determine what type of product would sell well based on these data points.

Business/Financial Knowledge

Being a Product Manager means that you will need business knowledge and financial knowledge for your company’s product or marketing campaign to be successful.

Problem Solving Skills

Product Managers need to have the ability to solve problems and find solutions for their company’s products or marketing campaigns in order for them to be successful.

Leadership Skills

product manager

A Product Manager must have good leadership skills because they will be leading a team of people who work with the product daily. So they must know how to motivate and inspire others and delegate tasks effectively within their organization.

Innovation Skills

This skill is extremely important for Product Managers because it allows them to be innovative and creative in their decision-making process.

Qualifications to become a product manager

In order to become a product manager, you must have a bachelor’s degree in a related field of study. For this, you first have to choose your career path by procuring your degree and training. Later on, to gain a competitive advantage over others, you can take various leadership courses and ask questions from people in the industry to clear out your doubts. Now, you are ready to finish your resume and concoct your elevator pitch.

In addition, it is also very important to have experience as an intern or full-time employee within the marketing industry.

Job description of a product manager

Product managers are the bridge between product and marketing departments. They work on products to increase their utility based upon customer feedback. As a career option, Product Managers can take up positions such as Senior Product Manager or VP of Products at both startups and multinationals, including Microsoft Corporation India Pte Ltd. (MSI), Procter & Gamble Company LLC(P&G), etc. As per an article in Forbes, Product Manager is the most sought-after job among product management graduates.

The role of a Product Manager varies depending on whether they work with big firms or small firms. A good example would be when you are working with a large company; you would be the one to define the product strategy. However, when working with a small firm or startup, the primary goal of Product Managers at startups is to find new products for their clients while they are primarily responsible for creating new features and services which will help them attract more customers.

How to become a product manager (Step-by-step) To become a product manager :


Start with a bachelor’s degree in business administration or marketing.


Next, acquire several professional certifications that will enhance your skills and make you more valuable to the company.


Once you have these qualifications and certifications, apply for a product management job. Be sure to highlight all of your qualifications on your resume and application form so that hiring managers can see how well-rounded you are.


Make sure to get involved in the company’s community events such as conferences and trade shows because this is an excellent way to meet potential employers and show your initiative.


Make sure to ask for job shadowing or training opportunities with the product managers you want to work under to learn their processes and meet new people. This will also help increase your chances of getting hired.


Now, take the opportunity to demonstrate how well-rounded you are by creating an application video demonstrating all of your skills, such as speaking in front of groups, doing research, and understanding different technology fields such as mobile development, web design, etc.


Suppose you’re hired, then great! Now it’s time to start training with the product manager(s) that hired you or continue researching different departments until you become proficient enough in all areas of development.

Remember that there is no limit to what an intern can achieve once they’ve learned everything they need to know.

Salary of a product manager

The average salary of a Product Manager is $100,000 per year. It is the highest base salary among all professions in leading technology companies. The average pay for a Product Manager ranges from $65,000 to as high as more than 140k, especially those who work at large tech firms. In general, program managers receive an annual salary depending on their experience level within the company where they are employed, with some receiving bonus payments ranging from 8 -12K as well.

Job opportunities as a product manager

product manager

Job opportunities as a product manager are as follows:

  1. Web Product Manager: Web product managers are responsible for defining the look and feel of a website. They also plan and direct its development by managing various tasks such as researching market trends, user experience testing, design specification writing, building wireframes, and more.
  2. Mobile Product Manager: Mobile product managers focus on developing applications that provide users with a seamless mobile experience regardless of where they are or what device they’re using. They determine the best way to do this by evaluating multiple solutions from various teams to pick the most cost-effective, functional, and aesthetically pleasing solution for their product.
  3. Product Manager: In the event that a product manager isn’t available, a front-end developer or designer may be asked to fill in temporarily as a product manager for one of their products. The role is similar to the previous ones; however, instead of doing research and planning, they focus on developing features and working closely with developers and designers to make sure everything runs smoothly once it’s launched.
  4. Research & Development Product Manager: Research & development product managers are responsible for allocating funds from management into projects that will result in useful software applications being developed by different teams within the company. They also manage the process of making sure all team members are working together and on time and determining which solutions will work best for a particular project.
  5. Senior Product Manager: Senior product managers lead teams that develop software applications and manage these projects once they’re launched. Their job is to research potential problems with current software and how it can be improved, then figure out what features need to be added or removed from each application in order to make them more efficient and valuable.
  6. Technical Product Manager: Technical product managers are responsible for ensuring that the features and products developed by their teams meet all technical specifications. They also make sure the product is as bug-free as possible and that it runs on multiple platforms to ensure compatibility with devices such as smartphones or tablets.
  7. Customer Support Product Manager: A customer support product manager’s main responsibility is helping customers with any problems they may have after purchasing a software application from a company’s website or app store. Their job entails answering questions related to how the application works, giving tips on how to use it properly, responding quickly when problems arise, and assisting customers with any issues they may have.
  8. Technical Product Manager: Technical product managers are responsible for developing software that can run on multiple platforms, including mobile devices. They’re also responsible for ensuring the company’s products meet all technical specifications and offer a smooth user experience.
  9. Business Analyst: A business analyst is in charge of researching how different organisations use the current technology to manage their day-to-day operations, then helping these companies improve their processes through innovative solutions they may not have thought of before. They also help other employees within an organization determine which tools will be most effective at solving any particular problem or issue.
  10. Systems Analyst: Systems analysts, also known as systems engineers, are responsible for designing software programs that allow an organization to manage its daily operations efficiently. They’re also in charge of creating a plan to implement the new system once it’s finished being built.

Final Words

The product manager monitors all aspects of a company’s products, including the design process and marketing. They manage a team that focuses on consumers’ needs or problems with a product or service to improve it. While this may seem like an easy task, there are many other tasks involved, such as partnering with designers and engineers to create new features, coordinating with clients to determine their wants and needs for a product or service, managing budgets for different areas within the company, determining which departments will be offering the best value based on their capabilities, etc.

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