link building


Link building is the practice of acquiring backlinks that will lead to high rankings in search engines. It can be done through paid or free methods. Link building is not only about getting links from social media.

It’s also about getting quality links from web 2.0 sites like blogs and forums. These are the types of links that Google wants to see, so they are crucial. The most important part is not just getting these quality links but building them up over time. There are many ways to get backlinks, and some will work better than others, depending on your niche.

What is Link Building and Why You Should Care?

Link building is a must for any website. It can be a tedious process, but if you know what to do and how to get the best results, you will have an easier time of it.

A link build can help your site rise in search engine rankings as well as create more exposure for your site. It’s also important to remember that if you are not ranking well in search engines, it is because no quality links are pointing to your website.

Steps To Build A Powerful Link Building Strategy & Campaign

Research Your Niche

Link building is all about finding the right niche for your site and then getting links related to it. If you are not sure what to do, research some of the niches that interest you or learn more about different topics within your industry.

It’s also important to know what is popular in your niche. If you are a sports blogger, you will want to know the top 10 or 20 sports people like to follow and talk about online. Knowing this information will make it easier for you to decide which niches would be best for your site and how to get the most links from them.

Choose Your Keywords

This is probably one of the most important steps when it comes to link building. Choosing your keywords is crucial because if you don’t know what people are searching for, you won’t find any relevant keywords to use.

You should start by doing keyword research and make sure that you know the top 10 or 20 search terms for your niche. Knowing this information will make it easier for you to choose which keywords would be best suited for your site.

Choose Your Link Building Technique

You should choose the link building technique that you think will work best for your site. If you are looking to get backlinks from major sites, you can use guest blogging or submit articles. You can also use media to link back to your site and then use comment posting again.

Create A Link Building Campaign

Once you have chosen the proper technique, it’s time to start building a campaign for your site. It would be best if you did this by using tools like Ahrefs or Majestic SEO. These tools will help you find more places that are linking to your site, and they will also give you information about the links that they have. This way, you can decide which of those links would be best for your site.

Keep An Eye On Your Backlinks.

Once you start a link-building campaign, you should make sure that you are monitoring the links that your site gets. By doing this, you will be able to find out if any of those links have been deleted.

Monitor Your Competitors’ Backlinks

If you compete with other sites, you must monitor your competitors’ backlinks. This way, you will be able to know which ones are linking to them and decide if they would be good for your site or not.

Set Up An RSS Feed

If you use a site like Ahrefs, you can set up an RSS feed for your website. This will help you know what’s happening on your site and how many people are visiting it.

Create A Blog With Posts

You should create a blog with posts on it. This will help you create content that people would want to read and link to your site. You can also use the blog as a place where you can post new articles about topics that are related to your niche.

Create Social Media Accounts

If you have a website, you should make sure that you create social media profiles for it. You can create an account on Facebook, Instagram, Twitter, and Google+.

Top 15 tools to get more backlinks:

link building

Moz Pro-Link Explorer

Moz Pro-Link Explorer enables SEO professionals to find potential link opportunities by providing a list of high-quality blog posts. It helps them create, optimize and monitor backlinks.

The platform also offers insights on how many inbound links each article gets, along with an estimate of when it will be discontinued, which gives users leverage when creating content on similar topics.


LinkMiner is a backlink checker software that helps you find new opportunities to get more backlinks by monitoring the keywords that your competitors are ranking for.

This tool is an ideal backlink checker for SEO agencies who need to get more natural links on their websites. Links are still the most effective way of getting traffic and rankings on search engines.

So, if you want to get more natural backlinks on your website, it is important to start prioritizing them in your marketing strategy using LinkMiner.

The tool has a ten-day free trial along with different paid plans. The paid plans include a basic plan, a premium plan, and an agency plan with different pricing structures.


Ahrefs is a popular resource to help web admins and content writers to find backlinks. With this tool, web admins can easily check the competition of their website and how they rank on search engines.

Keyword research is one of the most important aspects of any SEO campaign. In order for a website to be successful, it must have good keywords that are trending. Ahrefs keyword tool helps content writers find relevant keywords to put into their content so that it’s more likely to rank well on search engines.


UberSuggest is an AI-based software that generates suggested keyword phrases in real-time, based on the content you type in.

UberSuggest helps you improve your SEO by giving you the right word choice in your content.

The tool is a Google Chrome extension that helps content writers generate content. Content writers can type in their topics and get backlinks, meta descriptions, and related keywords.


Buzzsumo is an online tool that helps you find valuable content that people are sharing on social media. The tool offers an API that allows users to get backlinks quickly and stand out from their competitors who are struggling with link building.

The API of this platform has diverse uses, including getting backlinks for SEO, tracking the influencers in your industry, finding influencers in the industry of your competitors, and many more.

Rank Signals

Rank Signals is a content marketing company that provides backlinks from high-authority websites. Their main product helps businesses to rank better on Google.

The company has a group of content writers on their team who work with clients to create quality content that can help them rank on Google and grow their business. They also have a group of SEO consultants who offer consulting services to businesses.


Linkody is a service to help you build backlinks. It provides the opportunity for blog owners to create backlinks with ease, and you do not need to worry about link-building strategies or even SEO techniques.

By adding Linkody in the content, blog owners can get more engagement and social shares from their audience. They can also use this tool to find out the most trending content topics that will potentially produce more backlinks for them in the future.

Thus, this platform can help bloggers and website owners to turn their blog into a revenue stream and support their business by getting traffic and generating revenue from their blog-related activities like ads, affiliate programs, sponsorships, etc.


The Majestic SEO software is a tool that helps web admins to rank their websites. It has a content generation tool, which can generate thousands of unique articles over the course of time.

The content generation tool is designed to help web admins write high-quality content, which can be used for both internal and external purposes. The interface of the tool is very intuitive, and it uses natural language processing to make sure that the article meets all standards set by Google.

Paid tools like Majestic SEO provide web admins with more than just content. They also offer comprehensive backlink monitoring, social media outreach, and other valuable services that can help you increase your website’s visibility in the search engines.

So if you like the tool, then you can subscribe to its different paid plans like the Lite Plan, Pro Plan, and API plan.


CognitiveSEO is a major SEO tool that provides many valuable backlink information in a user-friendly interface. It helps to find out the trust metrics of a website and establish a list of social authority websites in order to get more backlinks.

The tool has been widely used by marketers, content writers, and SEO professionals who are looking for effective backlink-building strategies.

Link Research Tools

LinkResearchTools is an effective platform to help with SEO and in getting backlinks.

Digital marketers commonly use this platform to identify the websites that they should target for their next link building campaign. Social media marketing agencies can also use link Research Tools to track the performance of their client’s social media posts.

Clever Stat

A clever Stat is a web tool that gives you the right data at the right time. It has a series of tools for link building, social media, email marketing, and blog affiliate marketing. Some of these tools are-

  • Free backlink checker.
  • Keyword density checker.
  • Website reviewer.
  • Backlink maker.
  • Social stats checker.
  • SERP checker
  • SEO quiz
  • Keywords suggestion tool.

Open Link Profiler

Open Link Profiler tool gets more backlinks than other link building tools. The tool helps in getting backlinks for a specific topic by providing content ideas.

It is not necessary to use Open Link Profiler Tools to generate only quality links; it can also be used to find out which type of content will be helpful to your website or blog, which helps generate quality backlinks.

Monitor Backlinks

Monitor Backlinks is a new tool that SEO experts use to monitor the number of backlinks on websites. The tool shows information about how many backlinks a site has and their quality, making it easier for the SEO expert to make decisions about which sites to focus on.

The app also allows for a user-friendly interface and uses an algorithm that calculates the most relevant keywords by looking at all of the content on a website.

It also keeps track of how much money you have spent on each site and lets you know when you need to increase or decrease your investment.

Using Google


Google tools can be very useful when it comes to SEO. Different spammy tactics like using the same content across multiple domains or getting links from low-quality sites can be avoided with the help of tools like Google Search Console and Google Alerts.

Most people use these tools to track backlinks, which are also called inbound links. The most effective way of getting inbound links is through content marketing.

But, if you are looking for specific keywords, you need to find out who the authoritative sites are around the keyword that you want to link up with your site.

SEO  SpyGlass

SEO SpyGlass is an SEO software that provides SEO tools, insights, and recommendations to users.

One of the most powerful tools from this software is the backlink tool. The backlink tool provides information about who your competitors are and how their websites are ranked.

It also identifies the sites that link to your competitor’s websites and give you a list of potential targets for link building campaigns.

This tool is meant for people who want to improve their rankings by building backlinks from relevant websites or want to find new sources of traffic or customers.

Final Words

Thus, link building is a crucial aspect that can help you amplify the visibility of your website. It can help your site get noticed and rank higher in search engines, but it doesn’t happen automatically.

It would be best if you did some work to ensure that you are on the right track. This means that you need to know what is essential for link building and make sure that your website has all the necessary features.

There are several tools available in the market to help you with this process, but not all of them can be trusted. So it’s better to go through reviews before buying any link-building tool.

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